Creating a unique joint tourism product that can be consumed throughout the whole year is crucial for reducing tourism seasonality. Keeping up with current trends, the project focuses on creating a recognizable HU-HR tourism offer through different selective forms of tourism (water, cycling tourism etc.), with an authentic experience based on the rich heritage of the border region. First stage of the project is building a tourism facility on an artificial lake in Goričan, a  traditional ethnic park in Donji Vidovec and upgrading an artificial lake in Tótszerdahely. After that, for branding the cross-border region as an attractive tourism destination, a strong joint promotional campaign for the project is carried out including various promotional materials and promotional events (conferences, exhibitions, gold-panning demonstrations).